Managed Growth
The Managed Growth team is one of Superhuman’s two growth teams and is responsible for the Managed revenue line of business. The other growth team, Self-Serve Growth, is responsible for the Self-Serve revenue line.
Self-serve refers to customers who find a product website independently, sign up, use, and activate the product, ultimately becoming paid users. Our direct human involvement in this process is low. They tend to be individuals and smaller teams.
Managed customers are often larger teams in companies, school districts, colleges and universities and benefit from the direct engagement of our sales and success teams. Managed Growth EPD therefore works very closely with the Sales, Marketing, Customer Success and Partnerships teams to help grow revenue. The revenue line is decomposed into Grammarly for Business (GB, i.e. companies), and Grammarly for Education (G4E, i.e. colleges, universities).
NOTE: The term Managed may be new to you. In many companies, this is referred to as Enterprise. At Superhuman, we use Managed to denote customers who receive a high-touch experience, and to draw a distinction from other uses of “Enterprise”, such as a pricing tier or a customer segment based on company size. We allow users to self-serve purchase the Enterprise tier, but this would not be considered a managed account.
Superhuman EPD (Engineering, Product, Design) teams
The picture on the left shows where Managed Growth sits in relation to the other FAs in the company.
Foundation teams provide the bedrock systems that all the feature teams build on top of, and at the very top are the two Growth teams.
Our Focus Area (FA)’s charter
Our FA is composed of five Investment Areas (IAs):
Land and Expand (LEX)
Drive new managed account creation, and expansion in existing ones.
Cross Product Services (XPS)
Build the new unified spine of the new AI productivity platform.
Super Admin Experience (SAE)
An incredible Enterprise admin experience, and superserve the IT Admin and IT Buyer personas.
Identity
Build the Superhuman Identity platform, enabling unified access across all products.
GTM Enablement
Build an AI infused Go to Market (GTM) engine to drive sales leads, deal size and revenue.
Land and Expand (LEX)
As the names imply, this team is responsible for ensuring that we can land new accounts and expand product usage and seats in existing accounts. It does this through robust experimentation in all stages of the funnel, and when required, tweaks or expands existing product functionality to meet the needs of larger Enterprises.
Some of our recent projects include:
Cross Product Services (XPS)
Superhuman started as an amalgamation of several different companies each selling a single product. Our vision for the combined company is to build an AI-native productivity suite, and that means finding a way to ensure that we sell a single cohesive whole, and not a set of disjointed products.
The XPS team is responsible for building the spine of this new one single platform. That means a unified way to provision users, teams, content repositories, billing plans, and bundle purchasing flows. Shishir, our CEO, has guided us to assume that more products and companies are coming down the pike, and to design our solutions with that consideration.
The team uses tools and technologies from all products, and makes changes in each of them as needed. That work has already helped make the unified platform a reality, including the launch of Superhuman Pro, Superhuman Business, and Superhuman Enterprise.
Super Admin Experience (SAE)
The SAE team builds the command center that makes Superhuman deployable at scale - the one place where organizations manage their teams, settings, agents, and security across Mail, Grammarly, Docs, and Go.
We own the IT Admin and IT Buyer personas for the company - the people who decide whether Superhuman gets adopted, expanded, and renewed. These customers care deeply about robust administrative tooling, data analytics and reporting, and security controls, and they’re critical decision-makers across the purchasing and renewal lifecycle. The team builds the platform that serves them: administrative dashboards, content and policy settings, data pipelines, and APIs that span Superhuman’s products.
Recently shipped work includes:
And we’re just getting started — current work includes audit logs for enterprise-grade visibility and compliance, and a new settings infrastructure that will let every product team ship admin controls faster.
This is high-ownership, foundational platform work - the frameworks and tooling that every other product team depends on to ship, and that directly unblock our biggest enterprise opportunities. It’s cross-functional, highly visible, and built from the ground up, so your impact is felt by admins at every customer we serve.
Identity
As Superhuman evolves from a collection of individual products into a unified AI productivity platform, identity becomes a foundational capability that connects users, organizations, administrators, and products. The Identity team is responsible for ensuring that users can securely access Superhuman products, developing technology that allows organizations to manage their users at scale, and handling account lifecycle events consistently across the platform.
The team owns authentication, user identity, enterprise identity integrations, account linking, authorization frameworks, and user lifecycle management. This includes capabilities such as Single Sign-On (SSO), SCIM provisioning, Multi-Factor Authentication (MFA), user management, consent management, account recovery, and identity-related compliance requirements.
A core responsibility of the team is establishing a unified Superhuman identity model that works consistently across Grammarly, Docs, Mail, Go, Agents, and future products. This enables customers to administer users once, provision access centrally, and provide employees with a seamless experience across the entire Superhuman ecosystem.
Some recent projects include:
• Building the User Management Service (UMS) to establish a single Superhuman identity across products.
• Expanding enterprise SSO and SCIM capabilities to support bundled products and unified customer onboarding.
• Supporting the Superhuman Enterprise Bundle through unified identity, authentication, and provisioning experiences.
• Developing the next generation of identity architecture to replace legacy cross-product account linking and simplify user lifecycle management.
• Establishing the foundation for consistent authorization, group management, and enterprise administration across all Superhuman products.
GTM Enablement
This team is designed as Grammarly’s go-to-market (GTM) engine, leveraging artificial intelligence and machine learning to propel business growth. Its primary objectives are to identify the most effective next steps for accounts, optimize the sales pipeline, and increase the average deal size.
GTM Enablement scores every user, and the best ones are put in front of our sales team so that they are more effective and efficient in how they reach out to and kick off the sales process. Ongoing focus areas for GTM Enablement include:
